Hey Rick,
Just curious... do you advertise only on your website?- or anywhere else, too?
Are your products displayed anywhere? Like any local touristy places? Gas stations? Truck stops? Kitchen specialty stores?
A brainstorm: Make a few nifty gift baskets of your products and donate them to local radio stations for them to use as give-aways on the air! Especially w/ Valentine's Day and other holidays coming up (especially Father's Day) you could get some really great on-air advertising as radio dj's shout-out your name and your website as they promote themselves- by talking about your products and offering them to listeners as freebies- proting YOU too!
Another Valentine's Day idea... take your products to FLOWER SHOPS (and hospital gift shops)! Many laldies are looking for Valentine's gift idea for their men and would LOVE having a manly BBQ product to give along w/ a flower boquet or some such. One of your jars of grill seasoning would really masculinize some flowers and create appeal of flower-giving to wives and girlfriends for their men!
Another thing: per my own personal experience... chefs love it when folks make very quick stops at the back kitchen door of restaurants and hotels to leave free samples!
Also- you can consider this advice or not, but I'd feel like a heel if I didn't pass it on to you something that I have personal awareness of...
Gay folks are LOYAL customers. If you leave a box of your products at any gay business, or advertize in any local gay newspaper- or especially if you do anything to offer support to a local gay group- like a football or softball team, a bowling league, a church that extends welcomes to gays, or some such you just might have to close-up shop because of too many orders!
Lastly, in Alaska, tourists would buy ANYTHING that had a cool ALASKA label stuck across it. Are there touristy places in your neck of the woods, or along a major highway near you that out-of-town folks frequent? Travelers LOVE spending money on things they consider to be regional items.