It's not really that familiar, my dad would get it a lot and I didn't even know what it was, I just referred to it was "the good pizza."
I also live on the East Coast and have never heard of it. I'll have to find one and try it out. I am a huge fan of pizza places. I get tired of the regular Pizza Hut and Dominos all of the time.
I've never heard of it before, but i don't buy much frozen pizza anyway - i think i've bought just a dozen or so in my entire life. I like Trader Joe's brand.