When I was a kid my folks farmed us out to any number of local churches on Sunday mornings just to keep us out of the house and out from under their feet... the BEST for them were the ones that would actually come pick us up with their bus and return us home- no work for them!
Anyway, one summer our church held a membership drive where all kids were encouraged (urged) to bring friends and the pastor pledged to swallow a goldfish on the Sunday School Bus as we all witnessed everytime we increased the buses' number of passengers by a dozen kids! I agree w/ mama- at one time, swallowing goldfish was all the rage! 
Anyway, one summer our church held a membership drive where all kids were encouraged (urged) to bring friends and the pastor pledged to swallow a goldfish on the Sunday School Bus as we all witnessed everytime we increased the buses' number of passengers by a dozen kids! I agree w/ mama- at one time, swallowing goldfish was all the rage! 